Sunday, 19 February 2012

Game for Kirsty Henshaw of Dragon's Den fame.

 Saija Sipila, a second year Games Design student studying at UCLan has designed a game especially for Kirsty Henshaw of Dragon's Den fame.

 Kirsty Henshaw  first launched the Worthenshaws food range that is free from; dairy, gluten, soya, egg, nuts and artificial flavours or colours; due to Kirsty's son Jake (4 years old) having a nut allergy and being dairy intolerant. The reaction to the products was extremely positive so Kirsty and designlab developed the brand, producing an identity and professional packaging.

Kirsty then appeared on Dragons’ Den securing investment from Peter Jones and Duncan Bannatyne, thus the Freedom range was born.

designlab is aware that it is important to keep up to date with advancements in the ever-changing world of new media. Entertain your customers by providing a fun advertorial game, grasping viewers’ attention and increasing brand awareness.

Kirsty enrolled the help of Bev Bush, Course leader, of BA (Hons) Games Design at Uclan to identify and mentor a 2nd year Games student, Saija Sipilä to produce a game to be featured on her website. This was managed by John A. Hunter through the Unite with Business scheme at Uclan.

designlab introduced their programmer, Dongjie Xu, who added interactivity.
Music was composed by Chris Bush, MA student at York St. John University.
The creative team gathered regularly to design and produce the Hungry Hedgehog characters and this fun little game for children.

Kirsty Henshaw visited the School of Art Design and Performance on Wednesday 8th February where she celebrated the launch of the game in Victoria Building. This was an exciting event for students on the BA (Hons) Games Design course who heard Kirsty talk about her collaboration with their course.
Read more on our Uclan news page ....

Click above for Music samples

Course Leader Bev Bush had this to say about the game’s launch:
“This is one of many live briefs this year where students on the Games Design course at Uclan have had the opportunity to design for local businesses and work with real clients. I have mentored the students through several of these projects with support from John Hunter of ‘Futures’ and Uclan’s ‘Unite with Business’ which is a great scheme.

The students are paid at an hourly rate and learn how it feels to produce work on a freelance basis. It’s really helpful for student work experience but we are also building up good relationships with clients and forming a network of friends in business around the north west which is great to see.”

If you would like to have a try at playing the game yourself please use the following links to Kirsty’s hedgehog game:
Fun and Games
Game play

Saija Sipila